We have a mission and vision statement now. Just ten sentences overall. However, it required the experience of three years and hours of discussions to get there.
Mission and vision statement should tell people why they should care about what you do. Here are some examples, which help understand what other companies chose.
Why should our customers care what we do?
Our mission statement now says more clearly what we do for our customers: We empower them to act data-driven in their daily operations. We have always talked a lot about data, but we now understand two things. First, we not only build software for our customers or give them advice, but we empower them to take part in this new world (we’ll tell more about how we do that in an upcoming blogpost). Second, we are at our best if the daily operations are affected. Decisions made once per day, or even once per hour or every ten minutes. This is where true data-driven business value is created. And this is where we can go unlike a lot of others.
Why should everyone else care what we do?
Our vision statement gives us a place in the world. We work for world improvers. What is our role when they start using data technology, which is powerful, for good and for bad, and also expensive? We believe sustainable development companies will use tech, even partly become tech companies, but they will and should not become the next Uber or Facebook. The stakes are too high (our shared future, and the livelihoods and safety of vulnerable people are affected) and their resources too precious. We believe they need technology partners who understand that sometimes you should not use tech, or wait a while for the right time. And that if you do use tech, innovation in sustainable development takes more into account than profit.